The world of direct selling has changed drastically in the last decade. The once-struggling industry has found its footing and is now flourishing like never before, with sales at an all-time high. One major reason for this growth is that customer centricity has become the key to success for any company, no matter what their product or service may be. 

In today’s competitive marketplace, customer-centricity is a strategy that drives revenue and growth for a direct sales business. Customer-centric companies that are serious about their long term goals have to focus on how they treat their customers with utmost respect and care. Direct selling industry from the very beginning has concentrated on delivering value to customers by offering them what they want at an affordable price.

In response to customer feedback, Direct Selling News has launched the Customer-Centric Recognition program. The program recognizes companies for their customer-focused strategies by ranking them under Gold and Platinum categories depending on their customer-to-distributor ratio. Gold category: Companies with a customer-to-distributor ratio 5:1 and Platinum category: companies with a customer-distributor ratio 10:1. 

Many people believe that direct selling companies are only in existence to exploit their customers and make a profit. This is not true, as the customer-centric direct selling companies in the United States have been working hard to prove themselves otherwise. These top US based, customer-centric companies such as ACN,bhip global,Level,It works global etc., have grown exponentially over the years by providing exceptional service and competitive prices for all of their products.

Direct selling has been around for centuries, starting as early as the 1800s. The most well-known companies that were built on this business model are ACN, Nu Skin, and Scentsy etc . All three of these companies maintain their customer centricity in one way or another: whether it's through products and service offerings or by making sure the customers have a chance to make a profit too.